Google Ad For a Leading Education Domain: Fiesttech
The Challenges
To scale the campaign while maintaining the CPL (cost per lead) and facing stiff competition from the Education domain and online education like Simplilearn, Guidewire training, IT training having a larger advertising budget for an aggressive marketing approach.
Delivered 110% & 285% in Leads and in Conversation For A Leading Online Education IT Training High-Ticket Procedures
Executed Search & Performance campaigns for a leading IT Training in India and some selected countries like USA, UK, Australia & UAE to generate leads. Delivering 110% growth in leads over a period of 2 years months, the campaign translated to a ROAS (Return on Ad Spend) of 10X.
The Challenges
To scale the campaign while maintaining the CPL (cost per lead) and facing stiff competition from Online Training Institutes like Simplilearn, having a larger advertising budget for an aggressive marketing approach.
Result Delivered
Sept’21 – Feb’23 ( Continuing)
Conversion Rate: 286%
Intelligently Optimized the Campaign to Deliver a 286% Improvement in Conversion Rate
CPL
Successfully Maintained The CPL While Scaling The Campaign And Spending The Cost per lead came down to Rs.49.31 from Rs.5000
Leads: 110%
Consultation Queries & Admission From Potential Students
Return On Ad Spend (ROAS): 10X
Delivered a Monthly Average ROAS of 10X
Key Strategies implemented
- Advanced Keywords Research
Targeted transactional/ high-intent keywords related to high-ticket value procedures to reach the right audience.
- Landing Page Optimization
Optimized the headline, copies, UI/UX, CTA buttons, etc., to improve the landing page experience and boost conversions while reducing the CPL.
- Bidding Strategies
Utilized a fine balance of manual and automated bidding strategies to maximize lead volumes while maintaining a favorable CPL.
- Conversion Ratio Optimised
Improved the conversion rate by using a combination of search, display, and local ads and creating action-oriented ad copies and CTAs.
