Google Ad For a Leading Education Domain: Fiesttech.com
The Challenges
To scale the campaign while maintaining the CPL (cost per lead) and facing stiff competition from the Education domain and online education like Simplilearn, Guidewire training, IT training having a larger advertising budget for an aggressive marketing approach.
Executed Search & Performance campaigns for a leading IT Training in India and some selected countries like USA, UK, Australia & UAE to generate leads. Delivering 110% growth in leads over a period of 2 years months, the campaign translated to a ROAS (Return on Ad Spend) of 10X.
To scale the campaign while maintaining the CPL (cost per lead) and facing stiff competition from Online Training Institutes like Simplilearn, having a larger advertising budget for an aggressive marketing approach.
Sept’21 – Feb’23 ( Continuing)
Conversion Rate: 286%
Intelligently Optimized the Campaign to Deliver a 286% Improvement in Conversion Rate
CPL
Successfully Maintained The CPL While Scaling The Campaign And Spending The Cost per lead came down to Rs.49.31 from Rs.5000
Leads: 110%
Consultation Queries & Admission From Potential Students
Return On Ad Spend (ROAS): 10X
Delivered a Monthly Average ROAS of 10X
Key Strategies implemented
Targeted transactional/ high-intent keywords related to high-ticket value procedures to reach the right audience.
Optimized the headline, copies, UI/UX, CTA buttons, etc., to improve the landing page experience and boost conversions while reducing the CPL.
Utilized a fine balance of manual and automated bidding strategies to maximize lead volumes while maintaining a favorable CPL.
Improved the conversion rate by using a combination of search, display, and local ads and creating action-oriented ad copies and CTAs.