Graphic design is the profession and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. As opposed to art, whose aim is merely contemplation, design is based on the principle of "form follows a specific function".

Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users' specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.

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Company Overview


DigiAd Multimedia, a digital marketing firm based out in Delhi started its operations in 2013 and today turned into a full-fledged advertising agency covering almost all online as well as outdoor platforms that includes hoarding, advertisement in Delhi Metro, FM, Newspaper, Television etc. We are known to give breathe life into businesses or brands that no other digital agency can do. Our vast & diverse experience is experiential that offer paramount capabilities with an excellent track record, which is unmatched in the industry. No other digital agency can combine the same divergent services and skill-sets that perfectly work collectively well to create an exceptional brand’s big image. From assisted website designing & development to running awe-inspiring marketing campaigns,from integrated digital strategies to immersive user experiences; it’s the sum of our hard work, which makes us different from others.

Course Details


Graphic design is the profession and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. As opposed to art, whose aim is merely contemplation, design is based on the principle of "form follows a specific function".

Modules


Design Concept

  • Principle of Design
  • Elements of Design
  • Color Theory
  • Design Composition
  • Process of Logo Design
  • Typography









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    Photoshop

  • Introduction to Photoshop
  • Using the tools, panel & options bar
  • How to retouch image in photoshop
  • How to image editing in photoshop
  • How to product photo editing & retouching in photoshop
  • How to create social media banner in photoshop
  • How to create mobile app banner & website banner
  • How to image manipulation in photoshop
  • How to color correction in photoshop
  • How to gif animation in photoshop
  • How to create digital illustration in photoshop
  • How to emailer design in photoshop
  • How to newsletter design in photoshop
  • How to website page design in photoshop
  • How to app page design in photoshop
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    Illustrator

  • Introduction to illustrator
  • Using the tools, panel & options bar
  • How to logo design in illustrator
  • How to Infographic design in illustrator
  • How to create product illustration in illustrator
  • How to create vector illustration in illustrator
  • How to convert raster image to vector image in illustrator
  • How to create line drawing in illustrator
  • How to image tracing in illustrator
  • How to icon design in illustrator
  • How to create art & illustration in illustrator
  • How to all printing materials design concept & detail in illustrator
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    Corel Draw

  • Introduction to corel draw
  • Using the tools, panel & option bar
  • How to logo design in corel draw
  • How to visiting card design in corel draw
  • How to letterhead design in corel draw
  • How to poster design in corel draw
  • How to standee design in corel draw
  • How to banner design in corel draw
  • How to brochure design in corel draw
  • How to flyer design in corel draw
  • How to hoarding design in corel draw
  • How to all printing materials design concept & detail in corel draw
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    Indesign

  • Introduction to indesign
  • Using the tools, panel & options bar
  • How to book layout design in indesign
  • How to magazine layout design in indesign
  • How to page design in indesign
  • How to newspaper layout design in indesign
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    FAQ


    1 What is graphic design and what does it include?

    Graphic design is a design process that combines text and graphics in a way that is intended to communicate a specific message.

    2 Where is graphic design used?

    You will find graphic design in company logos, printed materials like brochures, posters, signs, greeting cards, postcards, business cards, billboards and ads. Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.

    3 What do graphic designers use to create these designs?

    Graphic designers can use hand-illustrated designs as well as computer-aided designs thanks to a wide range of software with nearly endless digital design tools. The availability of software like Adobe Illustrator and Photoshop have become staples of the graphic designer.

    4 What can a graphic designer do that I can’t do?

    A graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As a visual communicator, they leverage these design elements and use concepts such as color, typography, space, balance, form and lines to create their visual message.

    5 What else does a graphic designer accomplish as part of the work they produce for a client?

    Besides turning their client’s vision, brand image and value proposition into a graphic display, a designer will undertake many specialty tasks as part of a graphic design project. The specialty tasks include collaborating on the concept (usually with a team), attending meetings about the project, paying attention to what customers are clicking on, doing presentations that explain the various potential designs, revising designs, and preparing asset files for others on the team and for client use.

    6 How can I work with a graphic designer and stay on budget?

    There are many ways to work with a graphic designer. Partnership options include working through an agency, using a platform like 99designs, or hiring them directly. However, you will want to be prepared to communicate clearly and often about what you want from the graphic designer. The more specific you can be when you fill out your request the more likely the final product will reflect your vision. Communicating clearly and minimizing revisions will hold down your expenses. Most graphic designers include one or two rounds of changes in their project price.

    7 What is the best process for working with a graphic designer?

    Although some designers have their own design process, there are some overriding ways that define a good process for working with a graphic designer. Before approaching a graphic designer, make sure you’ve done your research in terms of whether they are a good match for your project. The best results happen when you and your graphics designer hit it off with great communication and wonderful artistic results. A continued beneficial working relationship with your freelance graphic designer on future projects is to be hoped for and what you will be working toward.


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