Digital Marketing Course is the best marketing technique where people perform different conceptual techniques like Search Engine Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing, Inbound Marketing, Content Marketing, and Web Analytics to reach their branding to a target audience and convert them as customers.

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Company Overview

DigiAd Multimedia, a digital marketing firm based out in Delhi started its operations in 2013 and today turned into a full-fledged advertising agency covering almost all online as well as outdoor platforms that includes hoarding, advertisement in Delhi Metro, FM, Newspaper, Television etc. We are known to give breathe life into businesses or brands that no other digital agency can do. Our vast & diverse experience is experiential that offer paramount capabilities with an excellent track record, which is unmatched in the industry. No other digital agency can combine the same divergent services and skill-sets that perfectly work collectively well to create an exceptional brand’s big image. From assisted website designing & development to running awe-inspiring marketing campaigns,from integrated digital strategies to immersive user experiences; it’s the sum of our hard work, which makes us different from others.

Course Details

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail marketing, display advertising, have become commonplace. 


Digital Marketing Overview

  • Introduction to Digital Marketing
  • Digital marketing Techniques
  • Building online presence
  • Digital Marketing Plan
  • Understanding Business
  • Marketing & Sales Fundamentals
  • Digital Marketing Terminology

  • SEO & SEM Introduction
  • Types of Digital Ads
  • PPC Ads, Display Ads
  • SMO, SMM, Inbound marketing
  • Understanding Business
  • Marketing & Sales Fundamentals
  • Social Media Marketing

  • Introduction to SMM
  • Using Social Media for Business
  • Building Social Media Identity
  • Introduction to FB and Insta
  • Introduction to LinkedIn
  • Introduction to Social Media Tools

  • Search Engine Optimization

  • SEO Concepts and Overview
  • Types of SEO & SEO Techniques
  • Role of SEO in Digital Marketing
  • SEO Audit of Website
  • On-Page optimization
  • Off-page Optimization
  • Local SEO & Google My Business
  • Competition Analysis in SEO
  • Advanced SEO Topics

  • Link Building Techniques
  • SEO Content Writing for Blog
  • Using SemRush for SEO
  • Using Ahrefs for SEO
  • Using Ubersuggest SEO Tool
  • Tracking Ranking in SEO
  • SEO Project Management
  • SEO Reporting Techniques
  • E-Commerce SEO Techniques
  • Google Search Console

  • Google Search Console Overview
  • Search Console Setup
  • Introduction to sitemap
  • How to Submit URL in Search Console
  • Understanding Clicks, Impression
  • Using Search Console for SEO

  • Paid Advertising

  • Google Search Console Overview
  • Paid Advertising Concepts
  • Organic Vs. Paid Ads
  • Getting Started with Paid Ads
  • Understanding PPC Model
  • Google Ads Overview
  • Facebook Ads Overview
  • YouTube Ads & Display Ads Overview
  • LinkedIn Ads Overview
  • Instagram Ads (Sponsored Ads)
  • Banner Ads & Display Ads
  • Selecting Best Paid Ads for Business
  • Google Ads

  • Why use Google Ads for business?
  • Google Ads Account Setup
  • Types of Google Ads and Objectives
  • Understanding Types of Bidding
  • CPC, CPM, PPC Concepts
  • Keyword Match type
  • Selecting Right Keywords
  • Search Campaign Creation
  • Search Ads Creation
  • Understanding Quality Score
  • Understanding Ad Rank
  • Campaign Optimization
  • Google Display Ads

  • What is Google Display Ads?
  • Why use Google Display Ads?
  • Organic Vs. Paid Ads
  • Getting Started with Paid Ads
  • Understanding PPC Model
  • Google Ads Overview
  • Facebook Ads Overview
  • YouTube Ads & Display Ads Overview
  • LinkedIn Ads Overview
  • Instagram Ads (Sponsored Ads)
  • Banner Ads & Display Ads
  • Selecting Best Paid Ads for Business
  • Product Listing Ad For Ecommerce Website

  • Google Analytics

  • Google Analytics Overview
  • Why use Google Analytics
  • Google Analytics Dashboard
  • Installing Google Analytics Code
  • Tracking Website Traffic
  • Google Analytics Goal Setup
  • FAQ

    1What is Digital Marketing Course ?

    Digital Marketing is the trendiest course which allows learning marketing our products and services online through digital mediums like mobile phones, laptops, tablets etc

    2 What Qualification is required to join Digital Marketing Course ?

    There is no specific qualification required for Digital Marketing course. But, graduation is considered to be minimum qualification for the candidates who want to make their career in Digital Marketing.

    3What are different Career Specialization Courses in Digital Marketing?

    Following are the different Career Specialization Courses available in Digital Marketing.

  • Search Engine Optimization (SEO) Course
  • Social Media Marketing (SMM) Course
  • Content Marketing Course
  • Email Marketing Course
  • Search Engine Marketing (SEM) Course
  • 4 How much time it will take to learn Digital Marketing Course ?

    You can learn Digital Marketing Course hardly in 3months. It totally depends on the institute you have chosen for learning Digital Marketing Course.

    5 How many students will be there for one batch ?

    Again this will depend on the institute you have chosen for learning Digital Marketing Course. Some trainers will prefer 5 members per batch and some others will prefer 10 or 15 members per batch.

    6 Where can I learn Digital Marketing Course ?

    Both online and offline Digital Marketing Courses are available. But we are advising you to join Offline Digital Marketing Training to learn the concept thoroughly.

    7 At which designation can i see myself after completing the Digital Marketing Course?

    Digital Marketing has different career specialization courses. Every course has its unique features.Your designation will depend on type of course you have opted for. Like SEO Optimizer or Social Media Marketer or PPC Expert etc.


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